Vital Farms, Inc.
Total Trades
91
Buys
2
Sells
66
Largest Trade
N/A
Insiders
11
Institutional Funds
237
Inst. Value
$1M+
Activist Filings
37
Insider Trades
| Insider | Title | Type | Value | Shares | Price | Date |
|---|---|---|---|---|---|---|
| Post Denny Marie | Director | GRANT | N/A | 2K | — | Jun 14, 2024 |
| Post Denny Marie | Director | SELL | $100K–$500K | 4K | $42.17 | Jun 14, 2024 |
| Diez-Canseco Russell | PRESIDENT AND CEO | SELL | $1M+ | 45K | $42.34 | Jun 14, 2024 |
| Diez-Canseco Russell | PRESIDENT AND CEO | EXERCISE | $100K–$500K | 53K | $5.33 | Jun 14, 2024 |
| Diez-Canseco Russell | PRESIDENT AND CEO | EXERCISE | $500K+ | 100K | $5.33 | Jun 12, 2024 |
| Diez-Canseco Russell | PRESIDENT AND CEO | SELL | $1M+ | 100K | $40.78 | Jun 12, 2024 |
| OHAYER MATTHEW | EXECUTIVE CHAIRPER… | SELL | $1M+ | 50K | $43.74 | Jun 7, 2024 |
| OHAYER MATTHEW | EXECUTIVE CHAIRPER… | SELL | $1M+ | 50K | $41.72 | Jun 3, 2024 |
| Coon Stephanie | SVP OF PEOPLE AND … | SELL | $100K–$500K | 5K | $41.02 | May 29, 2024 |
| Bal Joanne | GC | SELL | $100K–$500K | 3K | $40.71 | May 24, 2024 |
| Pappas Peter Nicholas | CHIEF SALES OFFICER | SELL | $500K+ | 16K | $39.92 | May 23, 2024 |
| OHAYER MATTHEW | EXECUTIVE CHAIRPER… | SELL | $500K+ | 20K | $25.12 | Apr 23, 2024 |
| Diez-Canseco Russell | PRESIDENT AND CEO | SELL | $500K+ | 37K | $25.07 | Apr 16, 2024 |
| Diez-Canseco Russell | PRESIDENT AND CEO | EXERCISE | $100K–$500K | 93K | $2.57 | Apr 16, 2024 |
| Diez-Canseco Russell | PRESIDENT AND CEO | SELL | $500K+ | 30K | $25.03 | Apr 9, 2024 |
| Diez-Canseco Russell | PRESIDENT AND CEO | EXERCISE | $100K–$500K | 30K | $5.33 | Apr 9, 2024 |
| OHAYER MATTHEW | EXECUTIVE CHAIRPER… | SELL | $1M+ | 7.5M | $25.26 | Apr 9, 2024 |
| OHAYER MATTHEW | EXECUTIVE CHAIRMAN | SELL | $100K–$500K | 16K | $22.95 | Mar 21, 2024 |
| Dale Jason | COO | SELL | $100K–$500K | 20K | $18.07 | Mar 4, 2024 |
| Dale Jason | COO | EXERCISE | $50K–$100K | 20K | $3.67 | Mar 4, 2024 |
| OHAYER MATTHEW | EXECUTIVE CHAIRMAN | SELL | $100K–$500K | 12K | $15.83 | Feb 22, 2024 |
| Dale Jason | COO | SELL | $100K–$500K | 28K | $16.70 | Feb 22, 2024 |
| Dale Jason | COO | EXERCISE | $50K–$100K | 28K | $2.13 | Feb 22, 2024 |
| Diez-Canseco Russell | PRESIDENT AND CEO | EXERCISE | $100K–$500K | 30K | $3.75 | Feb 14, 2024 |
| Diez-Canseco Russell | PRESIDENT AND CEO | SELL | $100K–$500K | 28K | $15.49 | Feb 14, 2024 |
| OHAYER MATTHEW | Executive Chairman | SELL | $100K–$500K | 12K | $14.36 | Jan 23, 2024 |
| Diez-Canseco Russell | President and CEO | SELL | $100K–$500K | 28K | $15.22 | Jan 17, 2024 |
| Diez-Canseco Russell | President and CEO | EXERCISE | $100K–$500K | 30K | $3.67 | Jan 17, 2024 |
| OHAYER MATTHEW | Executive Chairman | SELL | $100K–$500K | 12K | $14.52 | Dec 21, 2023 |
| OHAYER MATTHEW | Executive Chairman | SELL | $100K–$500K | 12K | $12.61 | Nov 21, 2023 |
| Diez-Canseco Russell | President and CEO | SELL | $100K–$500K | 27K | $11.85 | Nov 15, 2023 |
| Diez-Canseco Russell | President and CEO | EXERCISE | $50K–$100K | 28K | $3.25 | Nov 15, 2023 |
| OHAYER MATTHEW | Executive Chairman | SELL | $100K–$500K | 12K | $10.99 | Oct 19, 2023 |
| Diez-Canseco Russell | President and CEO | SELL | $100K–$500K | 27K | $10.78 | Oct 16, 2023 |
| Diez-Canseco Russell | President and CEO | EXERCISE | $50K–$100K | 28K | $3.25 | Oct 16, 2023 |
| Diez-Canseco Russell | President and CEO | EXERCISE | $50K–$100K | 17K | $3.25 | Sep 11, 2023 |
| Diez-Canseco Russell | President and CEO | SELL | $100K–$500K | 27K | $11.34 | Sep 11, 2023 |
| OHAYER MATTHEW | Executive Chairman | SELL | $100K–$500K | 12K | $11.42 | Sep 8, 2023 |
| OHAYER MATTHEW | Executive Chairman | BUY | $50K–$100K | 10K | $9.66 | May 18, 2022 |
| Dale Jason | COO | EXERCISE | $100K–$500K | 38K | $3.42 | Jan 20, 2022 |
| Dale Jason | COO | SELL | $500K+ | 38K | $17.68 | Jan 20, 2022 |
Institutional Ownership
13F filings as of Dec 31, 2025 · 237 funds holding
| Fund | Shares | Value | Type |
|---|---|---|---|
| WASATCH ADVISORS LP | 2.7M | $1M+ | SH |
| STATE STREET CORP | 1.3M | $1M+ | SH |
| Pictet Asset Management Holding SA | 1.2M | $1M+ | SH |
| EMERALD ADVISERS, LLC | 1.2M | $1M+ | SH |
| AMERICAN CENTURY COMPANIES INC | 1.1M | $1M+ | SH |
| DIMENSIONAL FUND ADVISORS LP | 897K | $1M+ | SH |
| WILLIAM BLAIR INVESTMENT MANAGEMENT, LLC | 799K | $1M+ | SH |
| GEODE CAPITAL MANAGEMENT, LLC | 762K | $1M+ | SH |
| EMERALD MUTUAL FUND ADVISERS TRUST | 698K | $1M+ | SH |
| Ranger Investment Management, L.P. | 583K | $1M+ | SH |
| MARSHALL WACE, LLP | 538K | $1M+ | SH |
| EVENTIDE ASSET MANAGEMENT, LLC | 518K | $1M+ | SH |
| BALYASNY ASSET MANAGEMENT L.P. | 504K | $1M+ | SH |
| GOLDMAN SACHS GROUP INC | 340K | $1M+ | SH |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC | 338K | $1M+ | SH |
| SEGALL BRYANT & HAMILL, LLC | 328K | $1M+ | SH |
| PEREGRINE CAPITAL MANAGEMENT LLC | 248K | $1M+ | SH |
| Impax Asset Management Group plc | 239K | $1M+ | SH |
| HRT FINANCIAL LP | 220K | $1M+ | SH |
| Mawer Investment Management Ltd. | 216K | $1M+ | SH |
Activist & 5%+ Owners
SC 13D/13G filings — investors holding 5%+ of outstanding shares
SC 13G/A · Jan 30, 2026
6.3%
2.8M shares
SC 13G/A · Jan 8, 2026
12.1%
5.4M shares
SC 13G/A · Nov 13, 2025
16.1%
7.2M shares
SC 13G · Nov 12, 2025
5.3%
2.4M shares
Wellington Management Group LLP
SC 13G/A · Nov 12, 2025
4.5%
2.0M shares
SC 13G · Jul 29, 2025
5.1%
2.3M shares
SC 13G/A · Apr 30, 2025
5.0%
2.2M shares
SC 13G/A · Apr 17, 2025
6.1%
2.7M shares
SC 13G/A · Apr 5, 2025
18.1%
8.0M shares
SC 13G/A · Apr 4, 2025
18.1%
8.0M shares
Divisadero Street Capital Management, LP
SC 13G/A · Feb 14, 2025
1.8%
784K shares
Wellington Management Group LLP
SC 13G · Feb 10, 2025
5.6%
2.4M shares
SC 13G · Jan 31, 2025
5.1%
2.2M shares
SC 13G/A · Nov 15, 2024
21.0%
9.3M shares
SC 13G/A · Nov 14, 2024
0.0%
15K shares
Divisadero Street Capital Management, LP
SC 13G · Nov 14, 2024
5.2%
2.2M shares
William Blair Investment Management, LLC
SC 13G/A · Nov 14, 2024
2.0%
866K shares
SC 13G/A · Nov 8, 2024
8.4%
3.6M shares
SC 13G/A · Oct 22, 2024
8.4%
3.6M shares
AllianceBernstein L.P. 13-4064930
SC 13G/A · Feb 14, 2024
0.5%
190K shares
The Vanguard Group - 23-1945930
SC 13G/A · Feb 13, 2024
4.0%
1.6M shares
SC 13G/A · Feb 13, 2024
4.2%
1.7M shares
SC 13G/A · Feb 13, 2024
6.7%
2.8M shares
SC 13G/A · Feb 13, 2024
23.4%
9.8M shares
William Blair Investment Management, LLC
SC 13G · Feb 12, 2024
5.8%
2.4M shares
SC 13G/A · Jan 24, 2024
10.8%
4.5M shares
SC 13G/A · Dec 6, 2023
10.5%
4.4M shares
SC 13G/A · Feb 14, 2023
8.8%
3.6M shares
AllianceBernstein L.P. 13-4064930
SC 13G/A · Feb 13, 2023
5.6%
2.3M shares
SC 13G/A · Feb 10, 2023
6.0%
2.4M shares
SC 13G/A · Feb 10, 2023
25.6%
10.5M shares
SC 13G/A · Feb 3, 2023
8.3%
3.4M shares
SC 13G · Feb 16, 2022
6.4%
2.6M shares
AllianceBernstein L.P. 13-4064930
SC 13G · Feb 14, 2022
5.5%
2.2M shares
SC 13G/A · Feb 14, 2022
26.7%
10.8M shares
Eventide Asset Management, LLC
SC 13G/A · Feb 14, 2022
7.3%
3.0M shares
SC 13G/A · Feb 11, 2022
8.7%
3.5M shares