VITL

Vital Farms, Inc.

Food and Kindred ProductsNasdaqLarge accelerated filer

Total Trades

91

Buys

2

Sells

66

Largest Trade

N/A

Insiders

11

Institutional Funds

237

Inst. Value

$1M+

Activist Filings

37

Insider Trades

InsiderTitleTypeValueSharesPriceDate
Cyr William B.DirectorBUY$50K–$100K5K$20.70Mar 4, 2026
OHAYER MATTHEW10% OwnerSELL$100K–$500K20K$20.33Mar 4, 2026
OHAYER MATTHEWEXECUTIVE CHAIRPER…SELL$500K+20K$27.91Feb 4, 2026
OHAYER MATTHEWEXECUTIVE CHAIRPER…SELL$500K+25K$30.85Jan 6, 2026
OHAYER MATTHEWEXECUTIVE CHAIRPER…SELL$100K–$500K5K$35.25Dec 17, 2025
Diez-Canseco RussellPRESIDENT AND CEOSELL$500K+17K$35.05Dec 17, 2025
OHAYER MATTHEWEXECUTIVE CHAIRPER…SELL$500K+25K$33.17Dec 3, 2025
OHAYER MATTHEWEXECUTIVE CHAIRPER…SELL$500K+30K$32.90Nov 5, 2025
Diez-Canseco RussellPRESIDENT AND CEOSELL$500K+17K$47.32Sep 12, 2025
OHAYER MATTHEWEXECUTIVE CHAIRPER…SELL$1M+100K$50.96Sep 8, 2025
OHAYER MATTHEWEXECUTIVE CHAIRPER…SELL$1M+245K$51.64Sep 3, 2025
Bal JoanneGCSELL$100K–$500K5K$50.95Aug 26, 2025
OHAYER MATTHEWEXECUTIVE CHAIRPER…SELL$100K–$500K4K$50.25Aug 25, 2025
OHAYER MATTHEWEXECUTIVE CHAIRPER…SELL$100K–$500K5K$40.34Jul 25, 2025
Wrede ThiloCHIEF FINANCIAL OF…SELL$15K–$50K1K$38.97Jul 15, 2025
OHAYER MATTHEWEXECUTIVE CHAIRPER…SELL$1M+30K$39.17Jul 3, 2025
OHAYER MATTHEWEXECUTIVE CHAIRPER…SELL$500K+30K$31.73Jun 17, 2025
Wrede ThiloCHIEF FINANCIAL OF…SELL$15K–$50K1K$31.93Jun 16, 2025
OHAYER MATTHEWEXECUTIVE CHAIRPER…SELL$500K+24K$35.94May 21, 2025
Diez-Canseco RussellPRESIDENT AND CEOSELL$1M+45K$34.12May 14, 2025
Diez-Canseco RussellPRESIDENT AND CEOEXERCISE$100K–$500K53K$7.19May 14, 2025
OHAYER MATTHEWEXECUTIVE CHAIRPER…SELL$500K+24K$32.68Apr 23, 2025
Diez-Canseco RussellPRESIDENT AND CEOEXERCISE$100K–$500K53K$5.33Apr 16, 2025
Diez-Canseco RussellPRESIDENT AND CEOSELL$1M+45K$33.69Apr 16, 2025
OHAYER MATTHEWEXECUTIVE CHAIRPER…SELL$100K–$500K4K$31.39Mar 26, 2025
OHAYER MATTHEWEXECUTIVE CHAIRPER…SELL$500K+20K$29.46Mar 21, 2025
Khoury KarlDirectorSELL$100K–$500K11K$31.02Mar 18, 2025
Diez-Canseco RussellPRESIDENT AND CEOSELL$1M+45K$31.57Mar 14, 2025
Diez-Canseco RussellPRESIDENT AND CEOEXERCISE$100K–$500K53K$5.33Mar 14, 2025
OHAYER MATTHEWEXECUTIVE CHAIRPER…SELL$500K+24K$34.94Feb 21, 2025
OHAYER MATTHEWEXECUTIVE CHAIRPER…SELL$1M+24K$43.19Jan 23, 2025
McKeon KathrynCMO and GM, ButterSELL$500K+12K$44.05Jan 22, 2025
McKeon KathrynCMO and GM, ButterEXERCISE$15K–$50K12K$3.67Jan 22, 2025
Bal JoanneGCSELL$1M+28K$45.10Jan 22, 2025
Bal JoanneGCEXERCISE$500K+28K$21.11Jan 22, 2025
McKeon KathrynCHIEF MARKETING OF…SELL$500K+12K$42.08Jan 15, 2025
McKeon KathrynCHIEF MARKETING OF…EXERCISE$15K–$50K12K$3.25Jan 15, 2025
Diez-Canseco RussellPRESIDENT AND CEOEXERCISE$100K–$500K53K$5.33Jan 15, 2025
Diez-Canseco RussellPRESIDENT AND CEOSELL$1M+45K$42.24Jan 15, 2025
OHAYER MATTHEWEXECUTIVE CHAIRPER…SELL$500K+24K$38.19Dec 23, 2024
Diez-Canseco RussellPRESIDENT AND CEOSELL$100K–$500K5K$30.00Nov 21, 2024
Diez-Canseco RussellPRESIDENT AND CEOEXERCISE$15K–$50K5K$5.33Nov 21, 2024
OHAYER MATTHEWEXECUTIVE CHAIRPER…SELL$500K+24K$29.73Nov 21, 2024
Diez-Canseco RussellPRESIDENT AND CEOSELL$1M+41K$28.80Nov 14, 2024
Diez-Canseco RussellPRESIDENT AND CEOEXERCISE$100K–$500K48K$5.33Nov 14, 2024
OHAYER MATTHEWEXECUTIVE CHAIRPER…SELL$500K+24K$39.09Oct 23, 2024
Diez-Canseco RussellPRESIDENT AND CEOSELL$1M+45K$40.07Oct 16, 2024
Diez-Canseco RussellPRESIDENT AND CEOEXERCISE$100K–$500K53K$5.33Oct 16, 2024
OHAYER MATTHEWEXECUTIVE CHAIRPER…SELL$500K+24K$31.18Aug 21, 2024
OHAYER MATTHEWEXECUTIVE CHAIRPER…SELL$1M+24K$42.56Jun 21, 2024
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Activist & 5%+ Owners

SC 13D/13G filings — investors holding 5%+ of outstanding shares

The Vanguard Group

SC 13G/A · Jan 30, 2026

6.3%

2.8M shares

BlackRock, Inc.

SC 13G/A · Jan 8, 2026

12.1%

5.4M shares

Matthew O'Hayer

SC 13G/A · Nov 13, 2025

16.1%

7.2M shares

Wasatch Advisors LP

SC 13G · Nov 12, 2025

5.3%

2.4M shares

Wellington Management Group LLP

SC 13G/A · Nov 12, 2025

4.5%

2.0M shares

The Vanguard Group

SC 13G · Jul 29, 2025

5.1%

2.3M shares

The Vanguard Group

SC 13G/A · Apr 30, 2025

5.0%

2.2M shares

BlackRock, Inc.

SC 13G/A · Apr 17, 2025

6.1%

2.7M shares

Matthew O'Hayer

SC 13G/A · Apr 5, 2025

18.1%

8.0M shares

Matthew O'Hayer

SC 13G/A · Apr 4, 2025

18.1%

8.0M shares

1.8%

784K shares

Wellington Management Group LLP

SC 13G · Feb 10, 2025

5.6%

2.4M shares

The Vanguard Group

SC 13G · Jan 31, 2025

5.1%

2.2M shares

Matthew O’Hayer

SC 13G/A · Nov 15, 2024

21.0%

9.3M shares

Jason Jones

SC 13G/A · Nov 14, 2024

0.0%

15K shares

5.2%

2.2M shares

2.0%

866K shares

BlackRock, Inc.

SC 13G/A · Nov 8, 2024

8.4%

3.6M shares

BlackRock, Inc.

SC 13G/A · Oct 22, 2024

8.4%

3.6M shares

AllianceBernstein L.P. 13-4064930

SC 13G/A · Feb 14, 2024

0.5%

190K shares

The Vanguard Group - 23-1945930

SC 13G/A · Feb 13, 2024

4.0%

1.6M shares

Catherine Stewart

SC 13G/A · Feb 13, 2024

4.2%

1.7M shares

Jason Jones

SC 13G/A · Feb 13, 2024

6.7%

2.8M shares

Matthew O’Hayer

SC 13G/A · Feb 13, 2024

23.4%

9.8M shares

5.8%

2.4M shares

BlackRock, Inc.

SC 13G/A · Jan 24, 2024

10.8%

4.5M shares

BlackRock, Inc.

SC 13G/A · Dec 6, 2023

10.5%

4.4M shares

Jason Jones

SC 13G/A · Feb 14, 2023

8.8%

3.6M shares

AllianceBernstein L.P. 13-4064930

SC 13G/A · Feb 13, 2023

5.6%

2.3M shares

Catherine Stewart

SC 13G/A · Feb 10, 2023

6.0%

2.4M shares

Matthew O’Hayer

SC 13G/A · Feb 10, 2023

25.6%

10.5M shares

BlackRock, Inc.

SC 13G/A · Feb 3, 2023

8.3%

3.4M shares

Catherine Stewart

SC 13G · Feb 16, 2022

6.4%

2.6M shares

AllianceBernstein L.P. 13-4064930

SC 13G · Feb 14, 2022

5.5%

2.2M shares

Matthew O’Hayer

SC 13G/A · Feb 14, 2022

26.7%

10.8M shares

Eventide Asset Management, LLC

SC 13G/A · Feb 14, 2022

7.3%

3.0M shares

Jason Jones

SC 13G/A · Feb 11, 2022

8.7%

3.5M shares

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