GoPro, Inc.
Total Trades
53
Buys
1
Sells
46
Largest Trade
N/A
Insiders
13
Institutional Funds
106
Inst. Value
$1M+
Activist Filings
18
Insider Trades
| Insider | Title | Type | Value | Shares | Price | Date |
|---|---|---|---|---|---|---|
| MCGEE BRIAN | EVP, CFO and COO | SELL | $15K–$50K | 60K | $0.79 | Feb 24, 2026 |
| MCGEE BRIAN | EVP, CFO and COO | SELL | $1K–$15K | 5K | $1.57 | Nov 24, 2025 |
| Stephen Jason Christopher | VP | SELL | $15K–$50K | 26K | $1.52 | Nov 20, 2025 |
| Brumder William George | 10% Owner | SELL | $15K–$50K | 12K | $2.49 | Sep 26, 2025 |
| Lurie Alexander J | Director | SELL | $100K–$500K | 280K | $1.28 | Nov 15, 2024 |
| Jahnke Dean | SVP | SELL | $1K–$15K | 2K | $1.53 | Jun 4, 2024 |
| Lafrades Charles | Chief Accounting O… | SELL | $15K–$50K | 8K | $2.41 | Feb 20, 2024 |
| Jahnke Dean | SVP | SELL | $50K–$100K | 28K | $2.41 | Feb 20, 2024 |
| MCGEE BRIAN | EVP, CFO and COO | SELL | $100K–$500K | 121K | $2.40 | Feb 20, 2024 |
| Saltman Eve T. | SVP | SELL | $15K–$50K | 5K | $3.48 | Nov 17, 2023 |
| MCGEE BRIAN | EVP, CFO and COO | SELL | $15K–$50K | 10K | $3.49 | Nov 17, 2023 |
| Saltman Eve T. | SVP | SELL | $15K–$50K | 5K | $3.67 | Aug 17, 2023 |
| Lafrades Charles | Chief Accounting O… | SELL | $15K–$50K | 8K | $3.67 | Aug 17, 2023 |
| Jahnke Dean | SVP | SELL | $50K–$100K | 18K | $4.03 | May 31, 2023 |
| MCGEE BRIAN | EVP, CFO and COO | SELL | $50K–$100K | 13K | $4.06 | May 30, 2023 |
| Saltman Eve T. | SVP | SELL | $15K–$50K | 4K | $3.95 | May 17, 2023 |
| Lafrades Charles | Chief Accounting O… | SELL | $50K–$100K | 22K | $3.95 | May 15, 2023 |
| Jahnke Dean | SVP | SELL | $50K–$100K | 24K | $3.90 | May 15, 2023 |
| MCGEE BRIAN | EVP, CFO and COO | SELL | $15K–$50K | 7K | $4.77 | Apr 10, 2023 |
| ZALAZNICK LAUREN | Director | SELL | $100K–$500K | 50K | $5.78 | Feb 21, 2023 |
| Saltman Eve T. | SVP | GRANT | N/A | 91K | — | Feb 21, 2023 |
| Saltman Eve T. | SVP | SELL | $100K–$500K | 41K | $5.89 | Feb 21, 2023 |
| MCGEE BRIAN | EVP, CFO and COO | SELL | $100K–$500K | 76K | $5.66 | Feb 21, 2023 |
| MCGEE BRIAN | EVP, CFO and COO | GRANT | N/A | 214K | — | Feb 21, 2023 |
| Lafrades Charles | Chief Accounting O… | GRANT | N/A | 45K | — | Feb 21, 2023 |
| Lafrades Charles | Chief Accounting O… | SELL | $1K–$15K | 3K | $5.83 | Feb 21, 2023 |
| Hinge Kevin | SVP | SELL | $500K+ | 86K | $6.00 | Jan 30, 2023 |
| MCGEE BRIAN | EVP, CFO and COO | SELL | $50K–$100K | 16K | $5.31 | Dec 1, 2022 |
| Saltman Eve T. | SVP | SELL | $15K–$50K | 5K | $5.58 | Nov 17, 2022 |
| Saltman Eve T. | SVP | SELL | $15K–$50K | 3K | $6.71 | Aug 17, 2022 |
| MCGEE BRIAN | EVP, CFO and COO | SELL | $100K–$500K | 16K | $6.74 | Aug 17, 2022 |
| Jahnke Dean | SVP | SELL | $50K–$100K | 14K | $6.12 | Jun 28, 2022 |
| Jahnke Dean | SVP | SELL | $15K–$50K | 6K | $5.85 | Jun 22, 2022 |
| Jahnke Dean | SVP | SELL | $50K–$100K | 14K | $6.72 | Jun 9, 2022 |
| MCGEE BRIAN | EVP, CFO and COO | SELL | $100K–$500K | 17K | $6.84 | Jun 2, 2022 |
| Saltman Eve T. | SVP | SELL | $15K–$50K | 5K | $7.01 | May 18, 2022 |
| Welts Frederic | Director | BUY | $15K–$50K | 3K | $6.51 | May 11, 2022 |
| Lafrades Charles | Chief Accounting O… | SELL | $15K–$50K | 5K | $6.84 | May 11, 2022 |
| Jahnke Dean | SVP | SELL | $100K–$500K | 17K | $6.84 | May 11, 2022 |
| Ahmad-Taylor Tyrone | Director | SELL | $100K–$500K | 16K | $6.48 | May 11, 2022 |
| Lapic S Aimee | SVP | SELL | $100K–$500K | 31K | $9.00 | Apr 22, 2022 |
| Lapic S Aimee | SVP | EXERCISE | $50K–$100K | 11K | $4.43 | Apr 22, 2022 |
| Woodman Nicholas | CEO | SELL | $1M+ | 200K | $8.17 | Apr 13, 2022 |
| Woodman Nicholas | CEO | SELL | $1M+ | 200K | $8.03 | Mar 21, 2022 |
| Lapic S Aimee | SVP | EXERCISE | $100K–$500K | 15K | $6.60 | Feb 17, 2022 |
| Lapic S Aimee | SVP | SELL | $100K–$500K | 15K | $9.00 | Feb 17, 2022 |
| Saltman Eve T. | SVP | SELL | $100K–$500K | 38K | $8.91 | Feb 17, 2022 |
| MCGEE BRIAN | EVP, CFO and COO | SELL | $500K+ | 65K | $8.91 | Feb 17, 2022 |
| Lafrades Charles | Chief Accounting O… | SELL | $15K–$50K | 2K | $8.98 | Feb 17, 2022 |
| Woodman Nicholas | CEO | SELL | $1M+ | 200K | $8.96 | Feb 14, 2022 |
Institutional Ownership
13F filings as of Dec 31, 2025 · 106 funds holding
| Fund | Shares | Value | Type |
|---|---|---|---|
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC | 7.3M | $1M+ | SH |
| VANGUARD GROUP INC | 5.7M | $1M+ | SH |
| ACADIAN ASSET MANAGEMENT LLC | 4.4M | $1M+ | SH |
| Point72 Asset Management, L.P. | 3.7M | $1M+ | SH |
| Gemmer Asset Management LLC | 11K | $1M+ | SH |
| Allianz Asset Management GmbH | 2.3M | $1M+ | SH |
| JACOBS LEVY EQUITY MANAGEMENT, INC | 1.9M | $1M+ | SH |
| GEODE CAPITAL MANAGEMENT, LLC | 1.2M | $1M+ | SH |
| GSA CAPITAL PARTNERS LLP | 945K | $1M+ | SH |
| GROUP ONE TRADING LLC | 729K | $1M+ | SH |
| SIMPLEX TRADING, LLC | 697K | $500K+ | SH |
| RENAISSANCE TECHNOLOGIES LLC | 686K | $500K+ | SH |
| STATE STREET CORP | 618K | $500K+ | SH |
| DME Capital Management, LP | 335K | $100K–$500K | SH |
| Informed Momentum Co LLC | 310K | $100K–$500K | SH |
| BARCLAYS PLC | 270K | $100K–$500K | SH |
| DIMENSIONAL FUND ADVISORS LP | 250K | $100K–$500K | SH |
| IMC-Chicago, LLC | 238K | $100K–$500K | SH |
| OMERS ADMINISTRATION Corp | 167K | $100K–$500K | SH |
| Quantbot Technologies LP | 163K | $100K–$500K | SH |
Activist & 5%+ Owners
SC 13D/13G filings — investors holding 5%+ of outstanding shares
SC 13G/A · Jan 30, 2026
4.9%
6.6M shares
SC 13G/A · Oct 30, 2025
5.0%
6.7M shares
SC 13G/A · Aug 28, 2025
9.7%
12.8M shares
SC 13G · Aug 21, 2025
8.5%
11.2M shares
SC 13G/A · Jul 17, 2025
2.1%
2.7M shares
SC 13G/A · Feb 5, 2025
8.5%
11.0M shares
SC 13G/A · Feb 5, 2025
16.8%
25.9M shares
SC 13G/A · Nov 12, 2024
6.1%
7.7M shares
SC 13G/A · Nov 4, 2024
6.1%
7.7M shares
The Vanguard Group - 23-1945930
SC 13G/A · Mar 11, 2024
10.0%
12.4M shares
The Vanguard Group - 23-1945930
SC 13G/A · Feb 13, 2024
9.8%
12.3M shares
SC 13G/A · Feb 1, 2024
17.0%
25.6M shares
SC 13G/A · Jan 24, 2024
9.8%
12.3M shares
Prentice Capital Management, LP
SC 13G/A · Feb 14, 2023
0.6%
784K shares
SC 13G/A · Jan 31, 2023
16.5%
25.5M shares
SC 13G/A · Jan 24, 2023
9.5%
12.3M shares
Prentice Capital Management, LP
SC 13G/A · Feb 14, 2022
5.5%
7.2M shares
SC 13G/A · Feb 2, 2022
17.5%
27.2M shares