CRM
Salesforce, Inc.
Services-Prepackaged SoftwareNYSELarge accelerated filer
Total Trades
1545
Buys
6
Sells
882
Largest Trade
N/A
Insiders
10
Institutional Funds
2,658
Inst. Value
$1M+
Activist Filings
4
Insider Trades
| Insider | Title | Type | Value | Shares | Price | Date |
|---|---|---|---|---|---|---|
| Benioff Marc | Chair and CEO | EXERCISE | $50K–$100K | 725 | $75.57 | Mar 9, 2023 |
| Benioff Marc | Chair and CEO | SELL | $100K–$500K | 725 | $183.19 | Mar 9, 2023 |
| Harris Parker | Co-Founder and CTO | EXERCISE | $50K–$100K | 1K | $75.57 | Mar 8, 2023 |
| Harris Parker | Co-Founder and CTO | SELL | $100K–$500K | 1K | $184.99 | Mar 8, 2023 |
| Benioff Marc | Chair and CEO | EXERCISE | $50K–$100K | 725 | $75.57 | Mar 8, 2023 |
| Benioff Marc | Chair and CEO | SELL | $100K–$500K | 725 | $184.11 | Mar 8, 2023 |
| Benioff Marc | Chair and CEO | EXERCISE | $50K–$100K | 725 | $75.57 | Mar 7, 2023 |
| Benioff Marc | Chair and CEO | SELL | $100K–$500K | 725 | $186.62 | Mar 7, 2023 |
| Benioff Marc | Chair and CEO | EXERCISE | $50K–$100K | 725 | $75.57 | Mar 6, 2023 |
| Benioff Marc | Chair and CEO | SELL | $100K–$500K | 725 | $186.78 | Mar 6, 2023 |
| Harris Parker | Co-Founder and CTO | SELL | $1M+ | 8K | $188.18 | Mar 3, 2023 |
| Harris Parker | Co-Founder and CTO | EXERCISE | $500K+ | 8K | $75.57 | Mar 3, 2023 |
| Benioff Marc | Chair and CEO | SELL | $100K–$500K | 725 | $188.10 | Mar 3, 2023 |
| Benioff Marc | Chair and CEO | EXERCISE | $50K–$100K | 725 | $75.57 | Mar 3, 2023 |
| Benioff Marc | Chair and CEO | SELL | $100K–$500K | 725 | $165.61 | Mar 2, 2023 |
| Benioff Marc | Chair and CEO | EXERCISE | $50K–$100K | 725 | $75.57 | Mar 2, 2023 |
| Benioff Marc | Chair and CEO | EXERCISE | $50K–$100K | 725 | $75.57 | Mar 1, 2023 |
| Benioff Marc | Chair and CEO | SELL | $100K–$500K | 725 | $163.41 | Mar 1, 2023 |
| Benioff Marc | Chair and CEO | EXERCISE | $50K–$100K | 725 | $75.57 | Feb 28, 2023 |
| Benioff Marc | Chair and CEO | SELL | $100K–$500K | 725 | $163.07 | Feb 28, 2023 |
| Benioff Marc | Chair and CEO | SELL | $100K–$500K | 725 | $160.98 | Feb 27, 2023 |
| Benioff Marc | Chair and CEO | EXERCISE | $50K–$100K | 725 | $75.57 | Feb 27, 2023 |
| Benioff Marc | Chair and CEO | EXERCISE | $50K–$100K | 725 | $75.57 | Feb 24, 2023 |
| Benioff Marc | Chair and CEO | SELL | $100K–$500K | 725 | $163.22 | Feb 24, 2023 |
| Benioff Marc | Chair and CEO | EXERCISE | $50K–$100K | 725 | $75.57 | Feb 23, 2023 |
| Benioff Marc | Chair and CEO | SELL | $100K–$500K | 725 | $163.33 | Feb 23, 2023 |
| Benioff Marc | Chair and CEO | EXERCISE | $50K–$100K | 725 | $75.57 | Feb 22, 2023 |
| Benioff Marc | Chair and CEO | SELL | $100K–$500K | 725 | $162.81 | Feb 22, 2023 |
| Benioff Marc | Chair and CEO | SELL | $100K–$500K | 725 | $164.54 | Feb 21, 2023 |
| Benioff Marc | Chair and CEO | EXERCISE | $50K–$100K | 725 | $75.57 | Feb 21, 2023 |
| Benioff Marc | Chair and CEO | SELL | $100K–$500K | 725 | $169.27 | Feb 17, 2023 |
| Benioff Marc | Chair and CEO | EXERCISE | $50K–$100K | 725 | $75.57 | Feb 17, 2023 |
| Benioff Marc | Chair and CEO | EXERCISE | $50K–$100K | 725 | $75.57 | Feb 16, 2023 |
| Benioff Marc | Chair and CEO | SELL | $100K–$500K | 725 | $169.61 | Feb 16, 2023 |
| Benioff Marc | Chair and CEO | SELL | $100K–$500K | 725 | $169.50 | Feb 15, 2023 |
| Benioff Marc | Chair and CEO | EXERCISE | $50K–$100K | 725 | $75.57 | Feb 15, 2023 |
| Benioff Marc | Chair and CEO | SELL | $100K–$500K | 725 | $169.83 | Feb 14, 2023 |
| Benioff Marc | Chair and CEO | EXERCISE | $50K–$100K | 725 | $75.57 | Feb 14, 2023 |
| Benioff Marc | Chair and CEO | SELL | $100K–$500K | 725 | $166.91 | Feb 13, 2023 |
| Benioff Marc | Chair and CEO | EXERCISE | $50K–$100K | 725 | $75.57 | Feb 13, 2023 |
| Benioff Marc | Chair and CEO | SELL | $100K–$500K | 725 | $173.98 | Feb 10, 2023 |
| Benioff Marc | Chair and CEO | EXERCISE | $50K–$100K | 725 | $75.57 | Feb 10, 2023 |
| Benioff Marc | Chair and CEO | EXERCISE | $50K–$100K | 725 | $75.57 | Feb 9, 2023 |
| Benioff Marc | Chair and CEO | SELL | $100K–$500K | 725 | $170.22 | Feb 9, 2023 |
| Benioff Marc | Chair and CEO | SELL | $100K–$500K | 725 | $168.76 | Feb 8, 2023 |
| Benioff Marc | Chair and CEO | EXERCISE | $50K–$100K | 725 | $75.57 | Feb 8, 2023 |
| Benioff Marc | Chair and CEO | EXERCISE | $50K–$100K | 725 | $75.57 | Feb 7, 2023 |
| Benioff Marc | Chair and CEO | SELL | $100K–$500K | 725 | $169.48 | Feb 7, 2023 |
| Benioff Marc | Chair and CEO | EXERCISE | $50K–$100K | 725 | $75.57 | Feb 6, 2023 |
| Benioff Marc | Chair and CEO | SELL | $100K–$500K | 725 | $172.03 | Feb 6, 2023 |
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Institutional Ownership
13F filings as of Dec 31, 2025 · 2,658 funds holding
| Fund | Shares | Value | Type |
|---|---|---|---|
| J. Stern & Co. LLP | 47.4M | $1M+ | SH |
| STATE STREET CORP | 50.1M | $1M+ | SH |
| Capital International Investors | 22.7M | $1M+ | SH |
| Capital World Investors | 19.7M | $1M+ | SH |
| GEODE CAPITAL MANAGEMENT, LLC | 18.9M | $1M+ | SH |
| NORGES BANK | 12.0M | $1M+ | SH |
| Capital Research Global Investors | 9.5M | $1M+ | SH |
| Sanders Capital, LLC | 8.6M | $1M+ | SH |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC | 6.9M | $1M+ | SH |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP | 5.5M | $1M+ | SH |
| LOOMIS SAYLES & CO L P | 5.4M | $1M+ | SH |
| Fisher Asset Management, LLC | 4.3M | $1M+ | SH |
| Pictet Asset Management Holding SA | 3.9M | $1M+ | SH |
| DIMENSIONAL FUND ADVISORS LP | 3.6M | $1M+ | SH |
| FIRST TRUST ADVISORS LP | 3.4M | $1M+ | SH |
| ALLIANCEBERNSTEIN L.P. | 3.2M | $1M+ | SH |
| ValueAct Holdings, L.P. | 3.0M | $1M+ | SH |
| CALIFORNIA PUBLIC EMPLOYEES RETIREMENT SYSTEM | 2.9M | $1M+ | SH |
| GENERATION INVESTMENT MANAGEMENT LLP | 2.8M | $1M+ | SH |
| FIRST MANHATTAN CO. LLC. | 2.7M | $1M+ | SH |
Activist & 5%+ Owners
SC 13D/13G filings — investors holding 5%+ of outstanding shares
T. ROWE PRICE ASSOCIATES, INC. 52-0556948
SC 13G/A · Nov 14, 2024
0.8%
7.3M shares
STATE STREET CORPORATION 04-2456637
SC 13G · Oct 16, 2024
5.1%
49.0M shares
The Vanguard Group - 23-1945930
SC 13G/A · Feb 13, 2024
8.6%
83.6M shares
SC 13G/A · Jan 26, 2024
7.5%
72.9M shares