PRPL

Purple Innovation, Inc.

Household FurnitureNasdaqNon-accelerated filer<br>Smaller reporting company

Total Trades

Buys

Sells

Largest Trade

N/A

Insiders

Institutional Funds

Inst. Value

$1M+

Activist Filings

Insider Trades

Insider	Title	Type	Value	Shares	Price	Date
DeMartini Robert	CEO	BUY	$100K–$500K	200K	$1.02	Jun 28, 2024
Ulrich George Turner	Principal Accounti…	BUY	$1K–$15K	4K	$1.52	Mar 26, 2024
DICAMILLO GARY T	Director	BUY	$15K–$50K	10K	$2.22	Aug 30, 2023
McGarvey Casey Kale	Chief Legal Officer	BUY	$50K–$100K	22K	$2.85	Jun 6, 2023
KERBY JEFFERY SCOTT	Chief of Owned Ret…	BUY	$50K–$100K	16K	$3.45	May 30, 2023
DeMartini Robert	CEO	BUY	$100K–$500K	50K	$2.97	May 17, 2023
DARLING SETH LANE	Director	BUY	$50K–$100K	17K	$3.02	May 17, 2023
Pate R Carter	Director	BUY	$15K–$50K	17K	$2.95	May 15, 2023
HAYNOR ERIC SCOTT	COO	BUY	$100K–$500K	139K	$2.75	Mar 27, 2023
KERBY JEFFERY SCOTT	Chief of Owned Ret…	BUY	$50K–$100K	23K	$2.77	Mar 27, 2023
Coliseum Capital Management, LLC	Director	BUY	$1M+	6.0M	$4.50	Feb 14, 2023
McGarvey Casey Kale	Chief Legal Officer	BUY	$50K–$100K	30K	$2.85	Sep 20, 2022
DICAMILLO GARY T	Director	BUY	$15K–$50K	10K	$2.66	Sep 9, 2022
Roddy Jack	Chief People Officer	BUY	$1K–$15K	2K	$2.74	Sep 9, 2022
Roddy Jack	Chief People Officer	BUY	$1K–$15K	3K	$4.45	May 26, 2022
Coliseum Capital Management, LLC	Director	BUY	$1M+	1.7M	$4.66	May 26, 2022
Coliseum Capital Management, LLC	Director	BUY	$1M+	778K	$4.85	May 21, 2022
Roddy Jack	Chief People Officer	BUY	$15K–$50K	6K	$4.85	May 19, 2022
Coliseum Capital Management, LLC	Director	GRANT	N/A	18K	—	May 19, 2022
Coliseum Capital Management, LLC	Director	BUY	$1M+	3.4M	$4.66	May 19, 2022
Roddy Jack	Chief People Officer	BUY	$1K–$15K	3K	$4.40	May 16, 2022
Coliseum Capital Management, LLC	Director	BUY	$1M+	4.1M	$3.90	May 16, 2022
Anthos Pano	Director	BUY	$15K–$50K	3K	$6.01	Apr 4, 2022
Coliseum Capital Management, LLC	Director	BUY	$1M+	650K	$6.47	Mar 31, 2022
ZEPF PAUL J	Director	BUY	$50K–$100K	10K	$6.67	Mar 9, 2022
Kiedaisch Gary Alan	Director	BUY	$100K–$500K	30K	$6.94	Mar 8, 2022
Coliseum Capital Management, LLC	Director	BUY	$1M+	6.5M	$7.21	Mar 7, 2022
ZIER DAWN M.	Director	BUY	$100K–$500K	20K	$6.95	Mar 7, 2022
Coliseum Capital Management, LLC	Director	BUY	$1M+	310K	$13.25	Jan 4, 2022

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Institutional Ownership

13F filings as of Dec 31, 2025 · 52 funds holding

Fund	Shares	Value	Type
Coliseum Capital Management, LLC	46.9M	$1M+	SH
WASATCH ADVISORS LP	5.1M	$1M+	SH
VANGUARD GROUP INC	2.3M	$1M+	SH
JACOBS LEVY EQUITY MANAGEMENT, INC	794K	$500K+	SH
RENAISSANCE TECHNOLOGIES LLC	768K	$500K+	SH
Dynamic Advisor Solutions LLC	752K	$500K+	SH
GEODE CAPITAL MANAGEMENT, LLC	507K	$100K–$500K	SH
CHARLES SCHWAB INVESTMENT MANAGEMENT INC	284K	$100K–$500K	SH
Crumly & Associates Inc.	276K	$100K–$500K	SH
Stratos Wealth Partners, LTD.	273K	$100K–$500K	SH
STATE STREET CORP	260K	$100K–$500K	SH
TUDOR INVESTMENT CORP ET AL	151K	$100K–$500K	SH
MML INVESTORS SERVICES, LLC	122K	$50K–$100K	SH
GOLDMAN SACHS GROUP INC	122K	$50K–$100K	SH
Midwest Financial Group LLC	115K	$50K–$100K	SH
ACADIAN ASSET MANAGEMENT LLC	108K	$50K–$100K	SH
FIFTH LANE CAPITAL, LP	100K	$50K–$100K	SH
B.O.S.S. Retirement Advisors, LLC	100K	$50K–$100K	SH
JANE STREET GROUP, LLC	62K	$15K–$50K	SH
LPL Financial LLC	53K	$15K–$50K	SH