HARLEY-DAVIDSON, INC.
Total Trades
11
Buys
4
Sells
6
Largest Trade
N/A
Insiders
8
Institutional Funds
330
Inst. Value
$1M+
Activist Filings
20
Insider Trades
| Insider | Title | Type | Value | Shares | Price | Date |
|---|---|---|---|---|---|---|
| Masood Rafeh | Director | BUY | $15K–$50K | 3K | $18.00 | Mar 3, 2026 |
| FARLEY JR JAMES D | Director | SELL | $100K–$500K | 6K | $18.71 | Feb 26, 2026 |
| Mansfield Luke Christopher | Chief Commercial O… | SELL | $100K–$500K | 12K | $23.21 | Nov 24, 2025 |
| Do Charles | Sr. Vice President | SELL | $100K–$500K | 4K | $25.51 | Nov 12, 2025 |
| Do Charles | Sr. Vice President | EXERCISE | N/A | 5K | — | Nov 12, 2025 |
| Sylvester Maryrose | Director | SELL | $100K–$500K | 4K | $32.25 | Nov 1, 2024 |
| Masood Rafeh | Director | BUY | $15K–$50K | 1K | $38.40 | Aug 2, 2023 |
| Root Jonathan R | SVP - HDFSI | SELL | $100K–$500K | 2K | $50.17 | Feb 8, 2023 |
| ZEITZ JOCHEN | President and CEO | BUY | $1M+ | 26K | $38.94 | Sep 6, 2022 |
| Masood Rafeh | Director | BUY | $50K–$100K | 1K | $37.50 | Aug 10, 2022 |
| KORNETZKE MARK R | Insider | SELL | $100K–$500K | 9K | $40.17 | Mar 3, 2022 |
Institutional Ownership
13F filings as of Dec 31, 2025 · 330 funds holding
| Fund | Shares | Value | Type |
|---|---|---|---|
| DONALD SMITH & CO., INC. | 8.9M | $1M+ | SH |
| Beutel, Goodman & Co Ltd. | 6.4M | $1M+ | SH |
| DIMENSIONAL FUND ADVISORS LP | 6.3M | $1M+ | SH |
| LSV ASSET MANAGEMENT | 5.1M | $1M+ | SH |
| AMERICAN CENTURY COMPANIES INC | 4.3M | $1M+ | SH |
| STATE STREET CORP | 3.7M | $1M+ | SH |
| GEODE CAPITAL MANAGEMENT, LLC | 1.7M | $1M+ | SH |
| NORGES BANK | 1.3M | $1M+ | SH |
| VOLORIDGE INVESTMENT MANAGEMENT, LLC | 1.2M | $1M+ | SH |
| Pine Valley Investments Ltd Liability Co | 1.1M | $1M+ | SH |
| SG Americas Securities, LLC | 1.1M | $1M+ | SH |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC | 1.0M | $1M+ | SH |
| RENAISSANCE TECHNOLOGIES LLC | 542K | $1M+ | SH |
| FIFTHDELTA Ltd | 447K | $1M+ | SH |
| LOS ANGELES CAPITAL MANAGEMENT LLC | 331K | $1M+ | SH |
| RAYMOND JAMES FINANCIAL INC | 422K | $1M+ | SH |
| Bridgewater Associates, LP | 364K | $1M+ | SH |
| Squarepoint Ops LLC | 325K | $1M+ | SH |
| RHUMBLINE ADVISERS | 311K | $1M+ | SH |
| FIRST TRUST ADVISORS LP | 300K | $1M+ | SH |
Activist & 5%+ Owners
SC 13D/13G filings — investors holding 5%+ of outstanding shares
SC 13G · Feb 11, 2026
7.5%
8.9M shares
SC 13G/A · Feb 4, 2026
4.7%
5.6M shares
SC 13G/A · Nov 14, 2025
4.7%
5.8M shares
SC 13G · Nov 13, 2025
5.6%
6.8M shares
SC 13G/A · Aug 14, 2025
6.6%
8.0M shares
SC 13G/A · Aug 11, 2025
3.2%
3.9M shares
SC 13G · May 29, 2025
9.3%
11.3M shares
SC 13D/A · Apr 16, 2025
9.1%
11.3M shares
SC 13D/A · Apr 9, 2025
9.1%
11.3M shares
SC 13G · Jan 23, 2025
5.4%
6.8M shares
SC 13G/A · Nov 14, 2024
5.6%
7.3M shares
The Vanguard Group - 23-1945930
SC 13G/A · Jun 10, 2024
10.2%
13.7M shares
The Vanguard Group - 23-1945930
SC 13G/A · Feb 13, 2024
9.3%
13.0M shares
SC 13G/A · Feb 13, 2024
5.2%
7.2M shares
SC 13G/A · Jan 25, 2024
8.0%
11.2M shares
SC 13G/A · Feb 13, 2023
7.1%
10.4M shares
SC 13G/A · Feb 3, 2023
8.0%
11.8M shares
SC 13G/A · Feb 11, 2022
7.6%
11.7M shares
SC 13G/A · Feb 1, 2022
8.1%
12.5M shares
SC 13G/A · Jan 31, 2022
1.2%
1.9M shares