DRCT
Direct Digital Holdings, Inc.
Services-AdvertisingNasdaq<br>Emerging growth company
Total Trades
43
Buys
0
Sells
35
Largest Trade
N/A
Insiders
5
Institutional Funds
12
Inst. Value
$15K–$50K
Activist Filings
8
Insider Trades
| Insider | Title | Type | Value | Shares | Price | Date |
|---|---|---|---|---|---|---|
| Walker Mark D | Chairman and CEO | SELL | $50K–$100K | 273K | $0.23 | Nov 17, 2025 |
| SMITH W KEITH | President | SELL | $15K–$50K | 171K | $0.28 | Nov 17, 2025 |
| SMITH W KEITH | President | SELL | $15K–$50K | 33K | $0.53 | Jul 28, 2025 |
| SMITH W KEITH | President | SELL | $15K–$50K | 44K | $0.51 | Jul 23, 2025 |
| Walker Mark D | Chairman and CEO | SELL | $15K–$50K | 38K | $0.51 | Jul 23, 2025 |
| Walker Mark D | Chairman and CEO | SELL | $15K–$50K | 51K | $0.52 | Jul 18, 2025 |
| SMITH W KEITH | President | SELL | $15K–$50K | 51K | $0.52 | Jul 18, 2025 |
| Walker Mark D | Chairman and CEO | SELL | $15K–$50K | 29K | $0.55 | Jul 16, 2025 |
| SMITH W KEITH | President | SELL | $15K–$50K | 29K | $0.55 | Jul 16, 2025 |
| Cohen Richard | Director | SELL | $1K–$15K | 3K | $0.53 | Jun 13, 2025 |
| Cohen Richard | Director | EXERCISE | N/A | 8K | — | Jun 13, 2025 |
| Leatherberry Antoinette Renee | Director | SELL | $1K–$15K | 2K | $0.53 | Jun 13, 2025 |
| Leatherberry Antoinette Renee | Director | EXERCISE | N/A | 8K | — | Jun 13, 2025 |
| Locke Mistelle | Director | EXERCISE | N/A | 8K | — | Jun 13, 2025 |
| Locke Mistelle | Director | SELL | $1K–$15K | 3K | $0.52 | Jun 13, 2025 |
| Walker Mark D | Chairman and CEO | SELL | $1K–$15K | 28K | $0.53 | Jun 13, 2025 |
| Leatherberry Antoinette Renee | Director | SELL | $1K–$15K | 4K | $0.55 | Jun 12, 2025 |
| Leatherberry Antoinette Renee | Director | EXERCISE | N/A | 16K | — | Jun 12, 2025 |
| Cohen Richard | Director | EXERCISE | N/A | 16K | — | Jun 12, 2025 |
| Cohen Richard | Director | SELL | $1K–$15K | 7K | $0.54 | Jun 12, 2025 |
| Walker Mark D | Chairman and CEO | SELL | $1K–$15K | 9K | $0.54 | Apr 21, 2025 |
| SMITH W KEITH | President | SELL | $15K–$50K | 40K | $0.78 | Mar 27, 2025 |
| SMITH W KEITH | President | EXERCISE | N/A | 10K | — | Mar 27, 2025 |
| Walker Mark D | Chairman and CEO | EXERCISE | N/A | 10K | — | Mar 27, 2025 |
| Walker Mark D | Chairman and CEO | SELL | $15K–$50K | 34K | $0.77 | Mar 27, 2025 |
| SMITH W KEITH | President | SELL | $15K–$50K | 32K | $0.77 | Mar 24, 2025 |
| Walker Mark D | Chairman and CEO | SELL | $15K–$50K | 31K | $0.77 | Mar 24, 2025 |
| SMITH W KEITH | President | SELL | $15K–$50K | 24K | $0.77 | Mar 19, 2025 |
| Walker Mark D | Chairman and CEO | SELL | $15K–$50K | 27K | $0.77 | Mar 19, 2025 |
| Walker Mark D | Chairman and CEO | SELL | $15K–$50K | 35K | $0.80 | Mar 17, 2025 |
| SMITH W KEITH | President | SELL | $15K–$50K | 35K | $0.80 | Mar 17, 2025 |
| Walker Mark D | Chairman and CEO | SELL | $1K–$15K | 11K | $0.92 | Mar 13, 2025 |
| Locke Mistelle | Director | SELL | $1K–$15K | 2K | $1.30 | Jan 28, 2025 |
| Locke Mistelle | Director | EXERCISE | N/A | 7K | — | Jan 28, 2025 |
| Walker Mark D | Chairman and CEO | SELL | $15K–$50K | 24K | $1.22 | Dec 2, 2024 |
| Walker Mark D | Chairman and CEO | SELL | $15K–$50K | 17K | $1.31 | Nov 26, 2024 |
| Walker Mark D | Chairman and CEO | SELL | $1K–$15K | 5K | $1.50 | Nov 21, 2024 |
| SMITH W KEITH | President | SELL | <$1K | 313 | $1.80 | Nov 19, 2024 |
| Walker Mark D | Chairman and CEO | SELL | $15K–$50K | 11K | $1.73 | Nov 19, 2024 |
| Leatherberry Antoinette Renee | Director | SELL | $1K–$15K | 3K | $5.10 | Jun 15, 2024 |
| Locke Mistelle | Director | SELL | $1K–$15K | 1K | $5.22 | Jun 15, 2024 |
| Cohen Richard | Director | SELL | $1K–$15K | 3K | $5.31 | Jun 15, 2024 |
| SMITH W KEITH | President | SELL | $100K–$500K | 60K | $3.13 | Aug 30, 2022 |
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Institutional Ownership
13F filings as of Dec 31, 2025 · 12 funds holding
| Fund | Shares | Value | Type |
|---|---|---|---|
| UBS Group AG | 212K | $1K–$15K | SH |
| FLOW TRADERS U.S. LLC | 67K | $1K–$15K | SH |
| GEODE CAPITAL MANAGEMENT, LLC | 48K | $1K–$15K | SH |
| MORGAN STANLEY | 21K | $1K–$15K | SH |
| Point72 Asset Management, L.P. | 19K | $1K–$15K | SH |
| GOLDMAN SACHS GROUP INC | 18K | $1K–$15K | SH |
| Brookstone Capital Management | 15K | <$1K | SH |
| STATE STREET CORP | 10K | <$1K | SH |
| BlackRock, Inc. | 7K | <$1K | SH |
| Steward Partners Investment Advisory, LLC | 2K | <$1K | SH |
| VANGUARD GROUP INC | 1K | <$1K | SH |
| WELLS FARGO & COMPANY/MN | 1 | N/A | SH |
Activist & 5%+ Owners
SC 13D/13G filings — investors holding 5%+ of outstanding shares
Direct Digital Management, LLC
SC 13D/A · Dec 19, 2025
11.2%
9.3M shares
Direct Digital Management, LLC
SC 13D/A · Aug 12, 2025
46.0%
10.4M shares
Direct Digital Management, LLC
SC 13D/A · Apr 18, 2025
0.6%
10.8M shares
Direct Digital Management, LLC
SC 13D/A · Nov 22, 2024
74.1%
10.9M shares
Direct Digital Management, LLC
SC 13D · Jan 12, 2024
75.6%
10.9M shares
SC 13G/A · Jan 12, 2023
5.0%
270K shares
Direct Digital Management, LLC
SC 13G · Aug 12, 2022
80.3%
11.4M shares
SC 13G · Mar 18, 2022
9.6%
270K shares